Frequently Asked Questions

We create and execute custom strategies for all major platforms including LinkedIn, Instagram, Twitter, Facebook, YouTube, and TikTok.

After selecting the right platforms and planning effective social media strategies, we mutually decide what metrics to check in order to determine the ROI. Metrics we will track outside of booked engagements include reach, traffic, engagement, conversions, and miscellaneous brand awareness and speaking industry-specific goals including enhancing bureau relationships.

Yes, our team of social media experts expand into running paid advertising campaigns across all major social platforms.

1. Social media is a key driver of traffic to your website.
2. Social media influences buying behavior.
3. Customers expect and appreciate support via social media
4. People are likely already talking about your brand on social media.
5. You can measure ROI, however you want.

Although this answer from Buffer is referring to all brands and businesses, social media is becoming increasingly important for keynote speakers as the competition continues to ramp up.

For thought leaders, the bare minimum to be successful is LinkedIn; however, there is no doubt there are valuable benefits to being active across numerous social media platforms.

Content often dictates the type of strategy you need to adopt. As different social media platforms focus on different types of content, the chances of successfully carrying a strategy from one to another are slim. We help develop platform-specific content to ensure success across platforms.

Yes, our team creates various types of original content including video edits, custom graphic design, blogs, infographics, and more.

Inconsistency, lack of clarity, and 'posting and ghosting' (only distributing content without engaging with your audience) are the top three issues we have identified through years of social media management experience.

A Brand Toolkit is your communication playbook. It includes principles and guidelines to ensure your brand is showing up holistically across channels.

Components of a brand can include:
Name
Logo
Tagline
Tone of voice
Fonts & typography
Symbols
Features
Colors
Design elements
Niche
Taglines

70% of marketers say that their main goal for using social media is to increase brand awareness, showing that social is about more than sales.

A great brand generally helps result in improved profitability and marketing performance, proving that a positive brand image is just as valuable an asset as anything financial. Return on investment (ROI) can be hard to measure when it comes to branding; but when done right, branding can bring your company and your audience together in a unique and powerful way. Source: Loran Jarrett

It’s simply the extent to which someone can recall or recognize a brand.

A top challenge is differentiation while keeping integrity and consistency with what buyers and event planners are comfortable with. Brand differentiation means you have to create a unique advantage in the mind of consumers. Once you come up with your PCT and unique value proposition, you should use a good branding strategy to position your brand in a way that will help your audience see and appreciate the greater value of your brand over the competition.

We have the capabilities to design and create and asset or document you would need to operate your speaking business as well as your sub-services. We handle everything from presentations, proposals, 1-pagers, overview decks, and other custom sales and marketing collateral.

We create custom templates for each one of our clients; however, we show clients previous work to spark design inspiration.

We complete custom presentation decks built from scratch in approximately 3-4 weeks. For 1-pagers, custom proposals, and other 1-4 page documents, the average turnaround time is 3-5 business days. For edits to existing documents, the average turnaround time is 24-48 hours.

We have the capability to send you the final document in whatever format you prefer: Microsoft PowerPoint, Apple Keynote, Google Slide, etc. Our custom design work is completed in various software platforms including Adobe Photoshop, Adobe Illustrator, and Canva, and transferred to whatever format you prefer.