August 28, 2022

Margarita Kilpatrick

Social Media

Creating a content calendar is like setting up a game plan for your content strategy—it keeps you organized, on track, and ready to engage your audience effectively. Here's how to develop a calendar that supports your personal branding goals, helping you connect with your audience and strengthen your professional image.

August 28, 2022

Margarita Kilpatrick

Marketing

Starting your personal branding journey is an exciting step toward establishing your unique space in the professional world! It’s about creating a persona that truly speaks to and captivates your audience. But as rewarding as this process is, there are a few common pitfalls to avoid. Let’s break down the top five mistakes that can hold back your brand to ensure your approach is engaging, credible, and genuinely effective.

August 28, 2022

Margarita Kilpatrick

Marketing

In today's digital age, branding is at the heart of all types of communication. From individuals trying to make a mark in their industry to businesses aiming to stand out in a saturated market, effective branding is crucial. But what exactly is the difference between personal branding and business branding? Understanding these distinctions can significantly amplify your online presence and professional impact.

August 28, 2022

Margarita Kilpatrick

Marketing

We know it may seem intimidating, but it’s all about putting your best foot forward in the digital world. Whether you’re a rising professional or looking to refresh your image, developing a personal brand allows you to highlight your expertise and passions. This guide will walk you through the basics, helping you lay the foundation for a brand that truly represents who you are and what you stand for.