Social Media Action Plan

Conner Krizancic

AI

The way keynote speakers get found is changing faster than most realize. For two decades, getting discovered meant ranking on Google. A well-optimized website, a steady stream of blog posts, and a clean backlink profile were enough to surface in front of event planners searching for speakers. That model still works, but it is no longer sufficient. Event planners now ask ChatGPT, Gemini, and Perplexity who to hire before they ever open a search tab — and a different set of rules determines whether your name shows up in those answers.

Conner Krizancic

AI

AI search has fundamentally changed how keynote speakers get discovered. Event planners, marketing teams, and C-suite leaders are no longer starting with referrals or Google. They are starting with ChatGPT, Gemini, and Perplexity.

Conner Krizancic

Website

Event planners are doing their research before they pick up the phone. A widely cited Gartner study found that B2B buyers spend only seventeen percent of their total purchase journey actually meeting with potential suppliers, which means the other eighty-three percent happens on websites, search results, and AI tools. For keynote speakers, that math is brutal. By the time a meeting planner books a discovery call, they have already formed an opinion about whether the speaker is the right fit.