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LinkedIn is constantly evolving. With each update, it brings both improvements and uncertainties. In this blog, we'll shine a light on ten notable changes that you may have recently observed on LinkedIn.
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1. Size Doesn't Matter: Short Text Posts Are In 💬
Text-based posts are performing exceptionally well on LinkedIn. However, the amount of text you use should be tailored to the format. For video and carousels, less text is more effective, whereas text-only posts benefit from more in-depth content.
2. Posts Now Have a Longer Lifespan 📈
One positive change on LinkedIn is that your posts now have a longer lifespan. They are less dependent on the initial engagement they receive in the first 8 hours. This means that your content has a better chance of reaching a wider audience over the course of several days.
3. Selfies and Behind-The-Scenes Moments Win 🤳
LinkedIn has debunked the myth that selfies are unwelcome on the platform. In fact, personal photos can be engaging and effective, as long as they are relevant to your professional brand. Sharing behind-the-scenes moments and glimpses into your professional life can humanize your profile.
4. Policy on Notifications Shaken Up (-70%) 📲
LinkedIn has revamped its notification policy, reducing the number of notifications you receive by up to 70%. It appears that LinkedIn now prioritizes notifications that are more relevant or from new connections. This change aims to declutter your notification feed and ensure that you see the most important updates.
5. Document and PDF Posts: The Slide Struggle 😟
Sharing documents and PDFs on LinkedIn has been somewhat challenging. It's important not to overdo it, but recent studies have shown that posts with fewer than 10 slides tend to perform better. Keep your content concise and engaging.
6. Collaborative Articles on the Rise 🚀
LinkedIn invites experts to directly contribute insights within sections of collaborative articles. These articles start as AI-powered conversation starters, developed with LinkedIn's editorial team, but they're incomplete without insights from LinkedIn members. Thoughtful contributions to these articles can make you a Top Voice and increase your visibility on news feeds.
7. The Unreliable Bell Notification 🔔
The familiar bell notification feature on LinkedIn seems to be a bit unreliable lately, working at around 60%. This could be linked to your engagement with posts. If you don't engage with a particular type of content or post, LinkedIn may stop notifying you about similar updates.
8. Equality Reigns: Connections vs. Followers 🤝
LinkedIn now prioritizes interactions with your followers and recent connections over those with older connections. It's important to embrace your newer connections and engage with your followers to maintain visibility and reach on the platform.
9. Humanize Your Brand: Personal Stories Thrive 📚
If you want to boost engagement and create meaningful connections on LinkedIn, it's time to humanize your brand. Share personal stories, insights, and experiences that reflect your professional journey. Authenticity resonates with the LinkedIn community, fostering genuine connections from the heart.
10. All-In On Expertise 🤓
The platform aims to highlight the knowledge and advice shared by experts. For users, the algorithm determines relevant expertise by analyzing a user's interests based on their profile info and activity. For creators, content engagement and shares serve as signals that people want to see what you're making. Comments, especially in-depth replies and ongoing conversations, also improve your algorithmic placement.
Thrive on LinkedIn in 2023 and Beyond
LinkedIn's ever-evolving landscape presents both challenges and opportunities for professionals. Staying updated on these changes and adapting your approach accordingly can help you make the most of this powerful platform for networking, personal branding, and career growth. Embrace these changes, and you'll be well-equipped to thrive on LinkedIn in 2023 and beyond.
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